Make up & hair dyes
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La Riche Ltd has been established since 1981 - the year we launched the first-ever Directions hair color tubs from a very humble workroom in the UK. At the height of the fashion explosion, these unique tubs of color rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on a few celebrity heads on the way.
With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi-Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to color.
To sit alongside Directions we also have a whole range of complementing products including shampoo's, conditioner, color and lightening kits.